The Significance of the Rhino in our logo:
An assembled group of Rhino’s is referred to as a “Crash”. Rightly named for their will and ability to crash through anything in their way. What they all have in common…big heads, broad chests, strong legs and a fondness for rolling in the mud. Although most of their day is spent at rest…they Charge Hard and Fast when called. Ancient legends tell of Rhino’s stomping out sparked wild fires when nothing else dared near. Respect the significance of the CRASH.
An interesting take on the power of a Crash:
…Rhinos can run thrity miles an hour, which is pretty fast when you consider how much weight they’re pulling. They’re actually faster than squirrels, which can run up to twenty-six miles an hour…..Running at thirty miles an hour is faster than a used Pinto will go. Just one problem with this phenomenon. Rhinos can see only thirty feet in front of them. Can you imagine something that large moving in concert as a group, plowing ahead at thirty miles an hour with no idea what’s at thirty-one feet? You would think that they would be far too timid to pick up full steam, that their inability to see far enough ahead would paralyze them to immobility. But with that horn pointing the way, rhinos run forward full steam ahead without apprehension, which leads us to their name.
Rhinos moving together at full speed are known as a CRASH. Even when they’re just hanging around enjoying the watershed, they’re called a crash because of their potential. You’ve got to love that…
Who cares that we can see only thirty feet ahead? Whatever’s at thirty-one feet needs to care that we’re coming and better get out of the way…
Erwin McManus “The Barbarian Way”